Amory Lovins: The Future of Energy
Amory Lovins is another of our D-type thought leaders that was hard to squeeze into one category. We’ve included him as a Driver because of his lifelong commitment to working with existing corporate and regulatory structures to move toward a more sustainable energy future, but in many ways, he is also a Dreamer, envisioning fundamental changes in social, economic, and energy systems. Still, his sharp focus on how we get there from here is what stands out, and this is the work of those dedicated to pushing our current system into the future. Lovins is the co-founder of the Rocky Mountain Institute, which has pioneered innovative new approaches to automobile design, renewable energy, architectural energy efficiency, and many other key topics.
Book and RMI program: Reinventing Fire
Amory Lovins’ book Reinventing Fire was published in 2012, and makes a case for a future powered with no need for oil, coal or nuclear energy. The book demonstrates a practical path away from our current fossil-fuel based economy, by integrating transportation, buildings, industry and electricity, combined with new business approaches and strategies.
Video: Reinventing Fire
A six-minute introduction from Rocky Mountain Institute
Video lecture: Reinventing Fire, presented at the 2011 Bioneers Conference.
Video: Winning the Oil Endgame. In this TED talk, based on his recent book by the same name, Amory Lovins lays out his plan to wean the US off oil and to revitalize the economy.
Video: Amory Lovins on a 40 year Plan for Energy. In this talk filmed at TED’s offices, Amory Lovins describes his ideas for how to wean the US off of oil and coal by 2050, in a way that is led by business for profit, without requiring congressional acts. Lovins says the key is to integrate all four energy-using sectors, as well as applying four kinds of innovation.
Book: Natural Capitalism: Creating the Next Industrial Revolutions
authored by Paul Hawken, Amory Lovins, and Hunter Lovins
The concept of Natural Capitalism integrates the “triple bottom line” of profitability, environmental, and social responsibility into a single bottom line with an outcome of increased operational efficiency within businesses and organizations. The book is accessible via this website in free, downloadable chapters.