King of Thailand champions a “sufficiency economy”

For sixty years, the King Bhumibol Adulyadej of Thailand has been expounding on a development philosophy he terms The Sufficiency Economy.  It’s based on putting moderation and balance at the center of development strategy, emphasizing the Buddhist concept of ‘the middle path’ as a leading principle for appropriate conduct of people, businesses and government at all levels.  As illustrated at the top of this post, it bears a striking resemblance to the three-tiered expansion of “self-interest” that fires what we call the invisible heart of resilience, which unleashes the real power and promise of resilient investing.

This post from Sustainable Brands includes both a 17-minute conference presentation on the King’s vision, and a quick-to-flip-through slide deck.  The former gives a deeper view of the history of the initiative, but the latter retains a sense of its scope and its role in business planning and branding. There’s something invigorating about seeing responsible practices that are increasingly embraced by the business world being presented here in such direct and ancient terms:

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